This Is the Best Way to Send a Cold Email?

This Is the Best Way to Send a Cold Email?

Lacking leads? Struggling to get bites on your emails? It’s time to stop working harder, and start working smarter. When it comes to reaching out to strangers with a new business opportunity, you’ve got pretty stiff competition. Between scams and automated messages,...
Do You Need a ‘Brand’ if You’re the Only Employee?

Do You Need a ‘Brand’ if You’re the Only Employee?

When your small business is really small — and we mean just you — then it can seem redundant to try and encapsulate your business identity through social media and marketing. It’s just your own identity, right? When your small business is really small — and we mean...
Struggling to Keep Customers? Build Loyalty by Staying in Touch

Struggling to Keep Customers? Build Loyalty by Staying in Touch

During a pandemic, it’s easy to see lots of reasons why many businesses are losing customers right now. But that doesn’t mean you’re completely helpless — in fact, this might be the best time to impress consumers by reaching out to them through a beautiful, mailed...
2 Tips to Make Your Packaging Current and Unforgettable

2 Tips to Make Your Packaging Current and Unforgettable

If you could improve your first impression on a first date, you probably would. The same mentality should apply to product packaging. Nearly 72% of American consumers say packaging influenced their purchasing decision. Whether you’re thinking about shipping products...