2020 has — in almost every respect — been a complete mess, and many of us are looking forward to a brand-new year. But you don’t need to wait for 2021 for your business to get a fresh start and thrive in new ways. Here are just a few ways you can jump ahead and grow...
There are many philosophies about branding — but when’s the last time you heard someone philosophize over a great cold email? Luckily, they’re more related than you think. Mastering the art of a cold email is important. Much of our social and business communication is...
During a pandemic, it’s easy to see lots of reasons why many businesses are losing customers right now. But that doesn’t mean you’re completely helpless — in fact, this might be the best time to impress consumers by reaching out to them through a beautiful, mailed...
If you could improve your first impression on a first date, you probably would. The same mentality should apply to product packaging. Nearly 72% of American consumers say packaging influenced their purchasing decision. Whether you’re thinking about shipping products...
Has your company had the same look and logo for the past 10 years? Have you considered the impact you’d have if you changed it — showing your customers that you still care about appearances and adapting to new times? Although we know not to judge a book by its cover,...
Recently, it seems more and more that print marketing — or print anything, really — is becoming a thing of the past. Don’t buy in to it. Even though digital marketing is important and will remain so for the foreseeable future, there are a few key reasons that a print...
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