Content Is King, Unless You Do It Poorly

Content Is King, Unless You Do It Poorly

There was a time, not so long ago, when it was a fairly impressive statement to have your own website. It meant that you had the money, authority and knowledge to take something from your brain and disseminate it to the masses and earn an immediate income. There were...
Branding: Be Memorable

Branding: Be Memorable

What companies come to mind when you think of successful branding? The first one that I think of is Aflac. For the longest time, I had no idea Aflac was an insurance company. But those commercials with that quirky goose was certainly memorable. The thing is, branding...
Internet & Digital Marketing vs. Advertising

Internet & Digital Marketing vs. Advertising

Can anyone actually tell me the difference between internet marketing, digital marketing and online advertising? You just Googled it, didn’t you? I have to admit, I sat down to write a bit on Marketing and almost thought better of it due to the confusion between these...