Introducing the New Way to Network During Social Distancing

Introducing the New Way to Network During Social Distancing

As a business owner, you might have some concerns about the future. Over 80% of small businesses fail within the first 18 months, and 93% of businesses fail after 10 years. We can only imagine how much worse those statistics are now during the pandemic. There are,...
Struggling With SEO Anxiety?

Struggling With SEO Anxiety?

It’s challenging to navigate your company’s website and content SEO. Maybe you’ve had a few late nights putting together SEO content or a content plan — or maybe you’re struggling with SEO anxiety. It’s challenging to navigate your company’s website and content SEO....
How Your Packaging Can Sell Itself

How Your Packaging Can Sell Itself

Can the right packaging sell your product for you? Yes, it can. It is especially impactful in a time when appearances mean a lot. People love posting unboxings on Instagram, TikTok, and Facebook, and sharing the new, helpful products they’ve bought. This is why...
Using Memes in Marketing — Good Idea, or Bad?

Using Memes in Marketing — Good Idea, or Bad?

Research shows that using memes, GIFs, and/or images on your Twitter social media page will increase engagement — but that’s not the only reason many big corporations are embracing memes in their advertising. Research shows that using memes, GIFs, and/or images on...
Do You Need a ‘Brand’ if You’re the Only Employee?

Do You Need a ‘Brand’ if You’re the Only Employee?

When your small business is really small — and we mean just you — then it can seem redundant to try and encapsulate your business identity through social media and marketing. It’s just your own identity, right? When your small business is really small — and we mean...