Maximize The Value of Digital Analytics

Jan 28, 2023 | Genius Network Video

#344 Episode Summary: Michael Loban knows how maximize the value of digital analytics. Here’s a glance at what you’ll learn from Michael in this episode: Maximize The Value of Digital Analytics: How to measure your marketing, get even better results and influence your...

The Only ROI You Need to Measure

Jan 14, 2023 | Genius Network Video

#331 Episode Summary: What’s more important? Return on interaction or return on investment? Here’s a glance at what you’ll learn from Connor Blakley in this episode: The Only ROI You Need To Measure: This will change the way you look at your company’s investments Why...

6 Eternal Truths From 6 Dead Mad Men

Jan 7, 2023 | Genius Network Video

#318 Episode Summary: Who else wants 6 eternal truths from 6 of the greatest advertising legends that ever lived? Brian Kurtz delivers these, and more, in this quick episode of I Love Marketing. Brian Kurtz has been a serial direct marketer for over 35 years and never...

Lifecycle Marketing with Clate Mask

Nov 26, 2022 | Genius Network Video

#317 Episode Summary: Small businesses are winning the big business game. Increased conversions and boosted income are yours for the taking if you do this one simple thing. Clate Mask is co-founder and CEO of Infusionsoft and co-author of the New York Times...

Moonshots and Multipliers Part 2

Nov 19, 2022 | Genius Network Video

#315 Episode Summary At a recent I Love Marketing Meetup in Tempe, Arizona, a group of Genius Network Members shared their Moonshots and Multipliers. Included in the mix is the one percent advantage, being deserving of happiness, and more. This is part 2 of a 2 part...