This Behavior Formula Transforms Lives

This Behavior Formula Transforms Lives

If you read the book Tiny Habits by my friend BJ Fogg (Founder and Director of the Stanford Persuasive Technology Lab), he describes how all Human Behavior is MAP. In fact, here’s the formula from the book:B = MAP Behavior = Motivation, Ability, Prompt. This is called...
Put Your Ladder On The Right Wall

Put Your Ladder On The Right Wall

There are many situations where people place their ladder on the wrong wall. It could be assuming their team sees their vision with Clarity and understands exactly how to implement it. It could be thinking a set of actions are useful when in reality they are going to...
The Control In Marketing

The Control In Marketing

Any problem in the world can be solved with the right sales letter. Your sales letter could be a video, a podcast, a webinar, a written sales letter… When you’re attempting to bring the best Clients, Investors, Partners, etc. into your company, it’s a matter of...
Not All Effort Is Equal

Not All Effort Is Equal

There are a lot of people who advocate hustle and working incredible hours. I don’t know a single person who has built a Successful Company that hasn’t worked their butt off. The fact is, most Entrepreneurs exert enormous effort… But here’s the thing: Not...
Marketing Capability

Marketing Capability

People underestimate the importance of marketing. One of the biggest problems people have with growing is they hear the word “Marketing” and treat it like a line item along with everything else in the business. Marketing is the oxygen that makes your Business work. If...
Leapfrog Kissing Frogs

Leapfrog Kissing Frogs

I was on a Strategic Coach call, and Coach Member Eric McKibben said something interesting about simplification: “Joe may know 1,000 people in his rolodex he can call upon. That’s complex, and people are complex. But what Joe is able to do is simplify...