Three Surprising Psychological Truths About Pricing

Three Surprising Psychological Truths About Pricing

Customers aren’t driven only by the cold hard facts when determining what they’re willing to pay for a product. In fact, psychology can play a powerful role in determining the optimal price point for your product. As you hone in on your optimal pricing strategy, here...
Tax Write Offs You Should Know About

Tax Write Offs You Should Know About

Being strategic about tax planning is a central way to grow wealth as a small business owner and tax season is right around the corner. Here are a few write-offs every business owner should know about and, if possible, take advantage of. Cell Phone Bills Just because...
Planning For 2020 Tax Season

Planning For 2020 Tax Season

After the sweeping changes to business tax law passed in 2018, many small businesses are still adjusting to the whiplash and figuring out how to leverage the changes to their advantage in 2020. Tax season is just around the corner, so here’s a quick primer on what...
Tax Incentives for Going Green

Tax Incentives for Going Green

Going green isn’t just good for the environment, it’s good for your tax bill, too. The government incentivizes businesses to go green through both tax credits — direct, dollar for dollar tax relief — and tax deductions, which don’t come into play after your...
Is Your Billing System Meeting Your Needs?

Is Your Billing System Meeting Your Needs?

Billing is a complex issue for companies to handle, as every market and business plan is different. If your system is lacking in any way, though, it can be detrimental to your customer experience. Here are a couple of signs you need a new billing system. Competitors...
How To Handle Corporate Gifting

How To Handle Corporate Gifting

During the holidays, we often find ourselves rushing to get our loved ones the perfect gifts, but what about our customers? A holiday gift is a great way to endear yourself to consumers, but finding the perfect present can be a real hassle. What is appropriate? What...