Right now, some businesses are experiencing a slight shift in their demand while others are struggling to get by. Regardless of where you fall on that spectrum, there are ways to pivot your business model to ensure you’re ready to reenter your industry when our odd circumstances pass.

Reevaluating Customer Needs

If you’re an avid reader of our blogs, you know we’ve touched on this quite a bit. From your marketing research, you likely already know your customers pretty well. Use that information to identify how you can meet their needs with the materials and resources at your disposal. For instance, many whiskey businesses across the nation are now making hand sanitizer for their customers.

Content Focused Marketing Plans

Regardless of if you’re providing a high engagement product/service or not, the content for blogs and marketing materials you prepared weeks ago are now likely irrelevant. People are more price-sensitive at the moment, so more are researching the pricing and features of everything they buy. The more relevant and timely information you can provide about your products/services, the more likely people are to buy from your company.

Focusing on the Customer Experience

While some companies are still scaling their businesses at a rapid rate, some are looking into customer retention. Providing some services online and adjusting your service to be more convenient for clients can help you hold on to them in these difficult times. For example, UberEats has started streamlining its payment process and offering a “leave at the door” option for deliveries.

Your business model is the foundation of your company, and changing it isn’t always easy. But, like a great contractor, GoSmallBiz.com helps clients tackle it one project at a time. If you’re an AFEUSA member, use your exclusive discount through your membership portal.


Article by Charles Jackson, President of AFEUSA

Charles Jackson AFE Board