3 Centuries of Black Entrepreneurs in America

3 Centuries of Black Entrepreneurs in America

February is Black History Month, and it turns out black entrepreneurs have been soundly kicking butt in business since the 1800s. Whether laundering clothes for goldminers, persisting to become the wealthiest African American alive, or making the right product for the...
Three Surprising Psychological Truths About Pricing

Three Surprising Psychological Truths About Pricing

Customers aren’t driven only by the cold hard facts when determining what they’re willing to pay for a product. In fact, psychology can play a powerful role in determining the optimal price point for your product. As you hone in on your optimal pricing strategy, here...
Tech that Will Reshape Marketing in the Coming Decade

Tech that Will Reshape Marketing in the Coming Decade

Ten years ago, flip phones were still around. Today, most of your target customers carry a bright, shiny smartphone in their pockets, and those smartphones have revolutionized the way businesses connect with their customers, from social media to search optimization....
Three Inspirational Female Business Leaders

Three Inspirational Female Business Leaders

March is just around the corner, and it’s Women’s History Month. While women still only compose a tiny fraction of leaders at top companies in the US, that number is growing, and American girls have more and more female role models in business every year. Here are...
3 Tips for Marketing to Millennials in 2020

3 Tips for Marketing to Millennials in 2020

Millennials are the largest living generation, making them either the biggest threat or the biggest opportunity your business will see in 2020. If you haven’t been doing your research, you may find that marketing to millennials requires some additional work on your...
3 Tips for Naming a New Product

3 Tips for Naming a New Product

All too often, companies agonize over the best possible brand name, and then rush through the naming process for products. Don’t fall into that trap. Things like choosing an unflattering product name or even just having the wrong product packaging can be costly. If...
Choosing the Right Product KPIs

Choosing the Right Product KPIs

Without strong KPIs in place, you’ll be left guessing about your product’s performance. Choosing the right KPIs starts with making sure you’ve optimized the goals you have set for your product. The best KPIs are tied to a goal that is measurable, and keeping track of...
Essentials When Creating Buyer Personas

Essentials When Creating Buyer Personas

Creating a buyer persona is foundational to your business strategy. From product design to content creation, if you don’t know who you’re selling to and why they want to buy your product, the battle is lost before it has begun. Here are a few key considerations when...
2020’s Three Most Romantic Travel Destinations

2020’s Three Most Romantic Travel Destinations

Do you have a spouse or partner who has nurtured and supported you along your path to owning and running your business? February is the month of love, so why not make time to thank them for all their support with a romantic trip for two? Here are three of the most...

February Newsletter 2020

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Three Customer Engagement Strategies

Three Customer Engagement Strategies

According to a report by the Harvard Business School, on average, increasing your customer retention by just 5% can increase profits by as much as 25%–95%. Engaging your customers frequently and effectively has never been more essential than it is now. Here are three...
Five Signs You’re Growing Too Fast

Five Signs You’re Growing Too Fast

Sometimes your company can be so focused on growth, it’s hard to catch signs that you’re expanding too quickly. Here are some key factors to look out for. Out of Space If your company is running out of physical space, then that’s a good, literal sign that your company...
The Best Inexpensive Relaxation Apps in 2020

The Best Inexpensive Relaxation Apps in 2020

If the new year has been stressful so far, you may be worried about your long-term well-being. How do you make progress in daily life when you’re always juggling responsibilities? Thankfully, rest and meditation can help you relax your mind, and there are many modern...
Tax Write Offs You Should Know About

Tax Write Offs You Should Know About

Being strategic about tax planning is a central way to grow wealth as a small business owner and tax season is right around the corner. Here are a few write-offs every business owner should know about and, if possible, take advantage of. Cell Phone Bills Just because...
Effective Employee Training

Effective Employee Training

Professional development is essential to the growth and strength of your business, but putting together effective training can be difficult. Here are a few things to keep at the front of your mind as you develop your next training. Engage Different Learning Styles...
3 Ways To Keep Your Culture Through a Growth Period

3 Ways To Keep Your Culture Through a Growth Period

Culture is the glue that holds a business together. But as a business grows, it may struggle to maintain its culture. Here are three considerations to keep in mind as you strengthen and develop your systems. Hire Smart It’s difficult to overstress the importance of...
Three Marketing Trends That Won’t Budge in 2020

Three Marketing Trends That Won’t Budge in 2020

In the digital age, the marketing landscape can shift in an instant. As we move forward into 2020, here are three trends that aren’t going anywhere… Social Media Shopping Social media shopping is exploding right now. If your business features an e-commerce...
Planning For 2020 Tax Season

Planning For 2020 Tax Season

After the sweeping changes to business tax law passed in 2018, many small businesses are still adjusting to the whiplash and figuring out how to leverage the changes to their advantage in 2020. Tax season is just around the corner, so here’s a quick primer on what...
Three Best Domestic Travel Destinations for 2020

Three Best Domestic Travel Destinations for 2020

Whether you’re a nature lover, an adrenaline junky, or a sports fan, 2020 offers excellent opportunities for travel. Here are our top three picks for 2020 travel: Lake Powell and Antelope Canyon Looking for an outdoor escape? Check out the scenery In Lake Powell, Utah...