Do’s & Don’ts of Facebook Live

Do’s & Don’ts of Facebook Live

Facebook Live can be a fantastic tool for connecting with your audience. It’s great for major company announcements, product launches, rebranding, etc. While it can be a tremendous tool, it can also be a hindrance if done incorrectly. Here are some basic...
Entrepreneurial Success Stories

Entrepreneurial Success Stories

Being an entrepreneur can have its setbacks and uncertainties. It’s like running headfirst into a jungle with a vague map to your destination. You know where you want to go, but you’re unsure what you will encounter along the way. If you’re feeling...
Business Proof Your Vacation

Business Proof Your Vacation

If you’ve spent money on a vacation, the last thing you want to do is spend your time on business calls while you should be relaxing. Many small business owners debate whether to try to put their business on hold or to take it with them. Here are some tips to...
Pros & Cons of Consolidating Your Social Media Accounts

Pros & Cons of Consolidating Your Social Media Accounts

As an entrepreneur with an assortment of tasks that you need to manage daily, social media is often just one more headache. You may find it useful to consolidate your social media profiles into one personal account per channel. Before you do so, however, there are...
A Hootsuite Review

A Hootsuite Review

Many small businesses use Hootsuite when scheduling their social media content and developing their marketing strategies, but is it worth all the hooting? Here is a quick breakdown of some of the pros and cons associated with the free version of Hootsuite to get you...

August 2019 Newsletter

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Is Hiring Student Workers Worth It?

Is Hiring Student Workers Worth It?

When hiring student employees, you need to consider several factors. While doing so can be beneficial for you and the students you hire, there can be some downsides you need to prepare for. Here are just a few of the pros and cons associated with hiring students for...
Pros and Cons of Seasonal Businesses

Pros and Cons of Seasonal Businesses

Starting a seasonal business can be a fun and exciting prospect for any entrepreneur. But the actual process can be vague and leave a lot to be discovered. Here are some pros and cons of starting a seasonal business. Pros of Running a Seasonal Business Time to plan...
How Fixed Are Your Fixed Costs?

How Fixed Are Your Fixed Costs?

As a small-business owner, your profits may keep the lights on during the day, but the expenses surely keep you up at night. Here are a couple of ways you can cut costs and increase your profit margins so you can sleep a little more soundly at night.  Reduce Your...
The Basics of Email Marketing

The Basics of Email Marketing

Email marketing is a fascinating and booming field. Many believe this form of marketing to be outdated, but it’s not. An email list is worth its weight in gold. Here are some of the email marketing basics to get you headed in the right direction.  Know Where to Target...
Add Some Surprise and Delight to Your Marketing

Add Some Surprise and Delight to Your Marketing

Surprise and delight marketing has become a focal point to some marketing campaigns. It could be a vehicle in a rebranding strategy for some, while others may use it as an incentive for their current customers to purchase more and foster more brand loyalty.  What IS a...
Define Your Place In the Market

Define Your Place In the Market

As a small business owner, you need to think about what really sets your company apart in comparison to your competitors. One of the key distinctions is between differentiators and price leaders. Price Leader Price leaders compete against competitors on a cost basis...
The Personal Touch Management Style

The Personal Touch Management Style

In this era of business, the needs of the consumer, and your team members, are rapidly changing. To get the most out of your employees, you need to ensure they feel connected to the performance and success of the business. Here are some ways to break down the barriers...
Car Shopping Headaches

Car Shopping Headaches

Unless you’re a car enthusiast, you probably don’t want to spend a lot of free time car shopping, especially as a business owner. As the saying goes, “time is money,” and for entrepreneurs that truly is the case. If you’re not trying to relax, you’re working towards...
Top Enterprise Tech Companies To Know Of

Top Enterprise Tech Companies To Know Of

As technology continues to improve, it’s important to keep an eye on the new tools you can utilize to streamline the way you do business. Even if you don’t need these services right now, having an idea of what these tools are can decrease the headache you face when...
Common Financial Pitfalls That Startups Fall Into

Common Financial Pitfalls That Startups Fall Into

When you’re first scaling your business, the finances involved can be overwhelming. Here are some helpful tips for navigating the finances of your small business or startup. Don’t Trust Your Gut — Really Trusting your gut is a huge thing for entrepreneurs. And while...
Hiring Via Social Media

Hiring Via Social Media

Finding quality employees can be frustrating at times, and social media can make the whole process even more confusing. Running a small business is already very stressful. By using these strategies in your hiring process, you can eliminate another potential source of...
Does Your Age Matter When Starting Your Business?

Does Your Age Matter When Starting Your Business?

In business, timing is everything. Successful business owners are constantly thinking about the right time to launch products or focus on specific types of advertising. And while timing influences a lot of things in business, age is a surprisingly null factor. While...
Emerging Marketing Channels

Emerging Marketing Channels

You really have to be creative about communicating your message to your audience. It’s important to make the most out of any method you invest in. Here is a quick breakdown of the top two channels other marketers are diving into. YouTube YouTube is one of the top...
Is SEO Worth the Hassle?

Is SEO Worth the Hassle?

Search engine optimization (SEO) is both hard to conceptualize and hard to keep up with. Making those most of it can be an uphill battle. A lot of people have a basic understanding of what it is, but haven’t had the chance to fully understand what it stands for. With...