Here are 9 valuable lessons I’ve learned in business:


  1. You will often spend more money to get Clients than you make in immediate profits. The real money isn’t made on the front end — it’s made on the backend.
  2. Marketing is your OFFER, the LIST, and COPY. You want to make the right offer to the right list with compelling copy.
  3. Using premiums and incentives will increase the value of your offers.
  4. In business, you need four things: Marketing; Management; Margins; and the right Model.
  5. Focus on getting the right Clients, at the right price, in a more efficient and effective way. Then automate the process.
  6. Make sure your marketing is E.L.F Marketing – Easy, Lucrative, and Fun.
  7. Have a product or service that is so good you will be proud to have it owned by the people you love and care about.
  8. Then, put as much marketing muscle behind that product or service as you can..
  9. Have a beginner’s mind. Don’t be too cool for school.

You can shift your thinking about the things you do if you ask yourself one thing: Will this activity give me a Psychological Upgrade? This doesn’t mean spending money on expensive stuff for the sake of spending money. That can sometimes be stupid.

Psychological Upgrades can be attained in all areas of your life by putting yourself in the right environment. For example, if you want to improve your tennis game, don’t play with someone who is as good as or worse than you. Play with someone who is going to challenge you. I’d rather be in a room with the smartest people in the world vs. being the smartest person in the room. The big idea is this: You always want to keep ratcheting up things in your life.

by Joe Polish
Founder of Genius Network

Joe Polish

P.S. I've created a resource page as a central guide with access to valuable resources available to you right now. Check it out at Bookmark this page. This is where I will post every new update.

P.P.S. Whenever you're ready... here are 3 more ways I can help you make YOUR business and life more E.L.F. (Easy, Lucrative, and Fun!):

  1. Discover the 10x Multipliers to grow your business exponentially… Amplify your opportunities and reveal the untapped potential in your business:
  2. Trigger these 8 Profit Activators in your business right now:
  3. I'm often asked what books I recommend. So, I've put together a collection of books and products in 9 specific categories. These are resources we've shared in Genius Network to help improve life and business... To check them out visit

P.P.P.S. If You Or Someone You Know Is Struggling With Addiction, visit
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