From Content Marketing to print, we have a few tools and tricks of the trade to get your brand seen, your message heard and your phone ringing.
Nothing makes a statement in your market like publishing your own book in your area of expertise. It can also help position you as a thought leader in your industry. If you haven’t already published a book related to your niche to show off your knowledge, than the time could never be better.
Why Write And Publish a Book?
Authors have a status of mystic and immediate respect as an authority in the field in which they wright. They are not only seen as more intelligent and better communicators, but also are assigned characteristics such as patient, worldly and as teachers. To publish means “to make widely available,” so by sheer definition, you should seek to put your name business and information in the hands of many, or widely available. Publishing a book, therefore, means sharing your knowledge with the world in what should be an easy-to-understand format, such as an ebook. Especially if you are marketing your business nationally… once you have published a book, it can open up all sorts of opportunities that might not have been available to you previously.
You can sell your book for an additional stream of income. You can additionally provide it free when a prospective client or buyer leaves their contact information on your website. You achieve this by making your newsletter “thank you” page hidden except through the “submit email” link and have downloadable copy on that page or simply auto-send a link or PDF of the book to your new sign up.
Building Your Brand
You are either branding your business or branding yourself as an expert. Think Oprah, Emeril and Dr. Oz, and you will have an idea of how powerful personal branding can be. .
Coach For Clients
If you are seen as an expert, it will be easy to get coaching clients if you would like to add this stream of income to your business. A free copy of the book as a welcome gift for signing up might also be a great way to help you stand out from other coaches in your niche.
Get Hired For Consulting Work
A book of your own could be the doorway to highly paid consulting work. People are always willing to pay top dollar for the expertise of people who are in the know about products, services and systems. And lets face it, there is only so much of you to go around, but as a consultant who has earned the higher premium, you can take consultant work at much higher hourly or flat rates and maximize your working hours.
If you have your book printed, you will have the chance to get book signings and talks about your work. Bookstores are always eager to get authors in who will help entertain an audience and stimulate sales.
This may sound intimidating “Me? Who would pay to see me?” but if you are good at what you do, you will have something to say about it. If you are actually helping people, they will want to learn more.
Host Your Own Live Events
This one could never be easier with the launch of Facebook Live. Just test your filming a few times before. Pay attention to background noise, lighting, voice clarity. Done correctly, this can boost your brand, give you a farther reach for your book and continue to increase your authority. Done poorly, you could look like you put the cart before the horse and unprofessional. Choose your platform carefully.
Is it time to publish an e-book? Yes, and we’d love to hear about it when you do!
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