If you have yet to open a Facebook Page to promote your business, now is the time. Yesterday, was, actually, but let’s get you started. If you don’t yet have an understanding of how social media (i.e. Facebook, in this example) plays a part in the five components of successful digital marketing, I hope you’ll open your page today, and find out why tomorrow. Yes, it’s that important.

Facebook has revolutionized digital networking– people log into Facebook not only to share what’s happening in their lives, but what they desire in their lives. They are sharing news, products, providing reviews and recommendations and judging a brand/product based on what they find. Let’s at least get you found:

STEP 1: GO TO FACEBOOK.COM

You likely already have a personal account. Great! You can use that to start your business Page. But as a “Best Practice” in marketing, I like to start what is called a “Grey Account.” It’s like a dummy account. A profile that is not actually specific to you, so you may outsource your Social Media marketing later without your employees having to log into your personal page. I also like to start a Grey Email account that will be specific to all of my social media so that the email sign in stays consistent across my clients platforms.
You’ll see a ‘Sign Up’ button on the upper left corner of the page beside the Facebook logo. Click ‘Sign Up’ and follow the steps to create your new grey account.

STEP 2: CREATE A FACEBOOK BUSINESS PAGE

Go to https://www.facebook.com/pages/create.php to start creating your own page. Select ‘local business’ or whichever category best fits your company.

STEP 3: FILL OUT BUSINESS DETAILS

Now, fill out the form with the basic details of your business, and take your time to fill them out with as much information as is allowed. Remember, this is your platform to show off who you are, what you are doing and why you should be relevant to your followers. Use your website home page graphic and change it out as you update your website. Use the same graphic across all social media channels.

STEP 4: FILL OUT ADDITIONAL DETAILS

Add photos of your other team members, the manufacturing factory that is here in the U.S.A., the dog that sits at your feet every day while you are working.
While your website is your formal marketing vehicle, your social media accounts are here to take on the personality of your business. This is where you will set yourself apart and speak to your audience on a more personal lever.
Keep in mind that each social media platform has a different vibe; a different heartbeat, if you will. The demographics change form Facebook to Twitter to LinkedIn, etc. Study up on these so that you can adjust your tone and approach.

STEP 5: CREATE A UNIQUE FACEBOOK URL

A branded URL will makes it easier for people to find your page. Remember that you can only change it once after this, so make sure to double-check. It’s a good idea to use your business name and to keep it consistent with all your online usernames (consistent branding).

STEP 6: UPLOAD LOGO OR BUSINESS PHOTO

Next, upload a profile picture for your business. We highly recommend using your business logo. If you don’t already have one, consider letting me put you in touch with my graphic artist.

STEP 7: POST SOMETHING

Post something like a status message, photo, video, etc., to help your page get more ‘likes’. Content is key when it comes to getting people engaged. There’s a ton of educational content on this subject, but if you’re a total beginner we recommend taking a look at the article “What Should I Post on Social Media?” by the Marketing Twins.

Don’t go nuts– strategy is the most important thing in social media marketing. It can be hard to carve out a niche and get noticed, but if you keep your content consistently engaging, useful and targeted at specific groups, you’ll grow steadily over time.

STEP 8: INVITE FRIENDS & FAMILY!

Now that you have some posts up on your page, you can begin building your audience by emailing your contacts and asking them to ‘like’ it. Keep in mind that people go to business pages for content, so your page needs to be informative and visually appealing before you invite people to it. Your friends and family will likely be excited about your new business venture and will “Like” your page. In part two, we’ll go into what a “Like” is and how the quality of your content plays into a convoluted algorithm which dictates whether your followers actually see your post or not. But don’t worry, I’ll take care of the math, you just follow the advice. If you need a great content marketing agent then find me and we’ll get you going!

Kendra E.J. Woodruff is the Marketing Director for AFEUSA and the Founder of Work Spouse Consulting, LLC, a boutique Marketing and Advertising agency in Phoenix, AZ